This was a brief I did for Visit London, using augmented reality to create a personalised map. This makes for a more unique user experience that reflects the brand values of Visit London, giving the visitor the best experience they can within the city.
After finishing university I have been working on new briefs for my portfolio. This is one that I did for the Vintage at Goodwood festival, using an iPhone app as their program. I felt this worked well reflecting the young, technology savvy people who will attend.
My final major project at university was based around a fictional HIV charity, Stickman Has HIV. I started from scratch, researching, branding and advertising the charity in order to fulfil the aims of my proposal.
This is some advertising that I have been working on for Kryptonite Bike Locks. My aim was to highlight the safety of peoples bike and get them to consider whether or not there bike is actually secure. I have used ambient and 3D.
Our end of year show at university will be on May 27th – 29th. I put myself forward to do the posters for it and decided to work with quotes from people in the industry. I wanted to make them fun and humorous so decided to use doodles and graffiti. I have also decided to ‘post-it’ the university and surrounding area as a cheap and quick way to mass promote it.
This is one of the entries I submitted into the D&AD Student Competition 2010. The brief was to promote lastminute.com using ambient media. I used the idea of geocaching to get people to ‘do more good stuff’.
This was another entry of mine into D&AD. This was an open brief to promote the 2010 Ikea catalogue. I decided to try and make the whole Ikea experience easy to do from home and even easier to complete instore.
To develop my idea for my portfolio I created an instore area and an interactive projection screen that can be used to build your own room.
This is my idea for flips in response to a competition brief set by havaianas.
Our class at university were given a live brief of designing a logo for a new IT company, Subzero. These are my 3 responses shown through a range of executions.
I developed the London Advertising Club idea in my 3rd year into an iPhone application that is used to alert members of any upcoming event within the advertising industry. Also a CD calendar that holds information regarding the club was developed.
In my second year of university we were asked to design a piece of direct mail for the ‘London Advertising Club’. I wanted to create something that people would be able to keep in order to promote the club most effectively. Here is what I came up with.
At university, in order to practice using Quark and Photoshop we had to create a CD cover that was based on ourselves.
All images and photos have been produced by Tara Lazenby and may not be copied or used without permission. Thank you.
